Maybe it’s because I work in marketing, but I get so pissed when I receive multiple mailings (email or direct mail) from a company because I subscribe or am a member to more than one thing. It seems possible and in fact quite easy to run a de-dupe process so that people only have to be hit once with a message.
Silicon Alley Reporter is the worst offender of this practice… I am not sure why they do it, but everytime there is some special offer I get at least 3 emails from them, each from a different list I subscribe to. I may be a bit harsh here so take it for what it is… SAR is a small business. Everyone knows this stuff is coming from the place and that the different messages are really just based on topics of interest – unlike their marketing which is generic. I actually emailed back to them some time ago, and don’t recall getting a response, nor have I seen a difference in their practices. A tip for them — simple desktop based spamware, does not let you send messages to the same address… why do they pay money for this low-end krap. (the k is for emphasis)
In the same way, ClickZ and their sister pubs at internet.com are also very guilty of this. When it is conference time, I will get up to four invitations to the same event. This is a marketing focused organization and they can’t get it right? Come on… Wake up! Think about the simple lift in response (not just how wonderful your open rate is from sending multiples to each address) would be if you lowered the total number sent.
My last example is Citi Bank. Today I received two messages about improvements to my online access to two different credit cards. Seems ok right? I mean you can have more than one card from a bank and expect more than one thing… The magic here is that I actually went through the effort of combining my access online so I only login once to see both cards. Why is Citi Bank unable to see this? I don’t know other than to guess that they have a very expensive CRM platform that no one knows how to use. ;(
Report: EchoStar fails to revive Hughes deal: “WASHINGTON – Antitrust enforcers are unmoved by last-ditch concessions from EchoStar Communications and Hughes Electronics designed to win approval of their proposed $19.1 billion merger, a source familiar with the case told Reuters on Wednesday.” Source: USA Today: Money
NYC tackles cell phone etiquette: “NEW YORK – New York City could be first in the nation to penalize anyone chatting during a movie, concert or Broadway show. With 135 million people using cell phones across the country, New York City’s shifts the debate into the arena of social etiquette.” Source: USA Today: Nation
How Apple Is Expanding Its Universe: “How Apple Is Expanding Its Universe: “BusinessWeek: “Think of Apple’s new operating system as a launch pad for an arsenal of new technologies. These features will change not only Macs but PCs, too, as their makers follow Apple’s lead in innovation.” ” Source: ranchero.com” Source: Archipelago
Oct. 31 Jam Master Jay, a member of the groundbreaking and Grammy-winning rap trio Run-DMC, was shot and killed in a recording studio in the New York borough of Queens on Wednesday evening, as violence struck again at the heart of rap stardom. The 37-year-old rapper, whose real name was Jason Mizell, was pronounced dead at the scene.