NBC Faults Nielsen for Reduction in ViewersNBC asserted that the falloff in young male viewers this television season was caused by new participants in the Nielsen survey who are not following the right procedures. [New York Times: Business]
NBC claims that adding Hispanics to the survey has had a negative impact on ratings as they (Hispanics) participate differently with the special remote you get from Nielsen to track what you watch. Um. right…
I’m sure that adding quality shows like Coupling (cancelled!) and Whoopie really helped get that younger male viewer they were looking for and the ratings really are correct… it’s just being counted wrong. I’m also sure that videogames and online usage also had nothing to do with where the younger male demographic spends free time.
