Superbowl Ads 2004…

While last year I blogged the ads, I just did not have the energy this year. I guess having a child will do that to you. 😉 My thought though is that the vast majority of the advertising was a complete waste. Somewhere, are some happy media and creative directors high-fiving each other about getting airplay for the big game. The win for them is that the ratings were extremely high thanks to the game being so close… the bad is that no one will really recall any of the work going back to their regular business as though the crazy expensive ads never ran.

It reminds me of the creative director who once (not that long ago…)told me… sure the client is small and we know TV is not the best thing for them given their small media budget, but this will be great for the Agency’s reel. Then we’ll have some great work to submit for the award shows…

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