Comments on: Marketing and Advertising http://www.atmasphere.net/archives/2004/06/14/marketing-and-advertising a multi-tasked stream of consciousness or perhaps just emails to myself Thu, 18 Mar 2010 14:14:12 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jonathan Greene http://www.atmasphere.net/archives/2004/06/14/marketing-and-advertising/comment-page-1#comment-400 Jonathan Greene Mon, 14 Jun 2004 19:14:03 +0000 //?p=#comment-400 Fair enough...My point there at the end was really to have (anyone reading) think more about what you plan to market and try to realize that there is more than one way. I fell into my trap when I was writing that. It is often a duel fought with more than one discipline and a working mix at that. MSR sounds pretty cool... with the reported multi-billion dollar budget I bet you get to work on some very cool stuff. Fair enough…My point there at the end was really to have (anyone reading) think more about what you plan to market and try to realize that there is more than one way. I fell into my trap when I was writing that. It is often a duel fought with more than one discipline and a working mix at that.

MSR sounds pretty cool… with the reported multi-billion dollar budget I bet you get to work on some very cool stuff.

]]> By: Kevin Schofield http://www.atmasphere.net/archives/2004/06/14/marketing-and-advertising/comment-page-1#comment-399 Kevin Schofield Mon, 14 Jun 2004 19:01:19 +0000 //?p=#comment-399 Actually, I work in Microsoft Research, doing a lot of different things, including tech transfer, university relations, and PR. MSR is a funny beast since we don't sell products externally. Most of my "marketing" per se is internal as part of our tech transfer efforts, but we do some external stuff as it relates to the overall corporate image -- people want to know why Microsoft has a research lab, what it's up to, where computing is going in the future, and how it will affect Microsoft products in the future. So I try to relate our thoughts on the subject. And when Microsoft products ship with MSR technology int hem, we try to support that product's marketing and PR team as they talk about the innovative technologies in the product. As for your last thought, don't fall prey to the tyranny of "or" because the right answer may be a mix of both. As Einstein once said, every complex problem has a simple solution that's wrong. Actually, I work in Microsoft Research, doing a lot of different things, including tech transfer, university relations, and PR. MSR is a funny beast since we don’t sell products externally. Most of my “marketing” per se is internal as part of our tech transfer efforts, but we do some external stuff as it relates to the overall corporate image — people want to know why Microsoft has a research lab, what it’s up to, where computing is going in the future, and how it will affect Microsoft products in the future. So I try to relate our thoughts on the subject. And when Microsoft products ship with MSR technology int hem, we try to support that product’s marketing and PR team as they talk about the innovative technologies in the product.

As for your last thought, don’t fall prey to the tyranny of “or” because the right answer may be a mix of both. As Einstein once said, every complex problem has a simple solution that’s wrong.

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