I disagree with this post of Rick Bruner’s, but I am too tired to really rant. At the moment, Rick’s key argument against the use of RSS in business is that such a small percentage of people are using it. It’s hard to argue on numbers alone… RSS is still in it’s infancy.
As tools develop and people realize that they can be in control of their own information choices, it will grow. It may take a Microsoft OS implementation, but I doubt people will wait that long. Microsoft doesn’t even get it right most of the time on the first try…
The push (pun intended) is going to come through a development from someone like Apple or a very savvy developer who gets that the tech needs to be hidden. Information is the hero in reading feeds… the tech is way to much for most people to really even care about.
Keep in mind that MP3’s and digital music existed long before Apple (and broadband) came along and proved it was easy to manage on the consumer end, as well as sell to them. There are a great deal of people today buying and selling music and more services (Yahoo and Microsoft come to mind) on the way. I realize RSS, Feeds and the tools are still in the hands of early adopters, but they will mature (sooner than later) and this will grow. Understanding RSS today is a good move for your business, not a foolish one or a waste of time.