Comments on: Microsoft to buy Aquantive for $6 billion http://www.atmasphere.net/archives/2007/05/18/microsoft-to-buy-aquantive-for-6-billion a multi-tasked stream of consciousness or perhaps just emails to myself Tue, 16 Mar 2010 04:02:36 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: James http://www.atmasphere.net/archives/2007/05/18/microsoft-to-buy-aquantive-for-6-billion/comment-page-1#comment-183840 James Sat, 19 May 2007 17:00:41 +0000 http://www.atmasphere.net/wp/archives/2007/05/18/microsoft-to-buy-aquantive-for-6-billion#comment-183840 I think the Sr. Mgmt. set a record for instances of saying things will be "business as usual" and "nothing changes" (e.g. current recruiting initiatives, new biz pitches, etc.). If I were a betting man, I'd say M$FT would spin off AA-RF after the dust settles...because what, really, would they want with an interactive agency? They really wanted Atlas, the DCLK competitor, and some of the publisher-side products AQNT had (i.e. Accipiter). I bet AA-RF ends up with Omnicom or some major holding company that doesn't have a high-profile interactive shop. The divide between Seattle (official HQ of aQnt) and NY (the biggest office and biggest revenue generator) can't be over-stated. I think everyone in Seattle has a long-held fantasy of being acquired by/working for MSFT, and now their fantasy is real. Most of the NY folks were amazed at the size of the deal, but underwhelmed by the fact that it was MSFT. Apple is a client of ours in SF, so that will be interesting to see how that turns out. More interesting will be seeing how this affects our relationships with Google, Yahoo, etc. That could get really dicey. I think the Sr. Mgmt. set a record for instances of saying things will be “business as usual” and “nothing changes” (e.g. current recruiting initiatives, new biz pitches, etc.). If I were a betting man, I’d say M$FT would spin off AA-RF after the dust settles…because what, really, would they want with an interactive agency? They really wanted Atlas, the DCLK competitor, and some of the publisher-side products AQNT had (i.e. Accipiter). I bet AA-RF ends up with Omnicom or some major holding company that doesn’t have a high-profile interactive shop.

The divide between Seattle (official HQ of aQnt) and NY (the biggest office and biggest revenue generator) can’t be over-stated. I think everyone in Seattle has a long-held fantasy of being acquired by/working for MSFT, and now their fantasy is real. Most of the NY folks were amazed at the size of the deal, but underwhelmed by the fact that it was MSFT. Apple is a client of ours in SF, so that will be interesting to see how that turns out. More interesting will be seeing how this affects our relationships with Google, Yahoo, etc. That could get really dicey.

]]> By: Jonathan Greene http://www.atmasphere.net/archives/2007/05/18/microsoft-to-buy-aquantive-for-6-billion/comment-page-1#comment-183073 Jonathan Greene Fri, 18 May 2007 21:55:49 +0000 http://www.atmasphere.net/wp/archives/2007/05/18/microsoft-to-buy-aquantive-for-6-billion#comment-183073 What does it mean for you? You gonna be OK after the shakeout? What does it mean for you? You gonna be OK after the shakeout?

]]> By: James http://www.atmasphere.net/archives/2007/05/18/microsoft-to-buy-aquantive-for-6-billion/comment-page-1#comment-183037 James Fri, 18 May 2007 20:38:58 +0000 http://www.atmasphere.net/wp/archives/2007/05/18/microsoft-to-buy-aquantive-for-6-billion#comment-183037 it's been a pretty wild day. needless to say the seattle office is acting like this is the rapture and they're the chosen ones. the NY folks are kind of "eh". it’s been a pretty wild day. needless to say the seattle office is acting like this is the rapture and they’re the chosen ones. the NY folks are kind of “eh”.

]]> By: Microsoft to Acquire Advertising Platform aQuantive - Search Engine Marketing Expert - Press Releases for Websites http://www.atmasphere.net/archives/2007/05/18/microsoft-to-buy-aquantive-for-6-billion/comment-page-1#comment-182817 Microsoft to Acquire Advertising Platform aQuantive - Search Engine Marketing Expert - Press Releases for Websites Fri, 18 May 2007 13:28:10 +0000 http://www.atmasphere.net/wp/archives/2007/05/18/microsoft-to-buy-aquantive-for-6-billion#comment-182817 [...] pays 85% premimum for Aquantive Microsoft buys Aquantive Microsoft Buys aQuantive for $6 Billion Microsoft to buy Aquantive for $6 billion Now its Microsoft’s turn - Aquantive goes for $6 [...] [...] pays 85% premimum for Aquantive Microsoft buys Aquantive Microsoft Buys aQuantive for $6 Billion Microsoft to buy Aquantive for $6 billion Now its Microsoft’s turn – Aquantive goes for $6 [...]

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