atmaspheric | endeavors

a multi-tasked stream of consciousness or perhaps just emails to myself

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Who approves Sprint’s product shots? #fail

November 1st, 2009 · Comments · gadgets and technology, marketing

I’m not sure why I always notice stuff like this, but I find it so lame, I have to comment.

A while back Sprint was running a relatively smart ad about belt tightening and featured this ad which I snapped a pic of during my commute:

I am sure the creative director thought the belt needed to be horizontal...

Tonight was just browsing some RSS and see that once again Sprint has decided that regardless of how someone might actually be using the device being shown they will show it in a way that better suits someone’s creative eye:

Samsung Moment

Of course Sprint has bigger issues … like preventing tethering!

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