WSJ.com is reporting that both Simon & Schuster and Hachette Book Group are looking to delay the release of e-Books by 4 months following the release of a hardback.
“The right place for the e-book is after the hardcover but before the paperback,” said Carolyn Reidy, CEO of Simon & Schuster, which is owned by CBS Corp. [...]
How Fun, the Publishing industry looks like mimic the mistakes of Music and Movies
December 9th, 2009 · Comments · marketing, reading
Tags: bullshit·Day and Date·ebook·publishing·stupid human tricks
Sony seems out to prove online video can’t work
November 9th, 2009 · Comments · gadgets and technology, marketing
I’ve written about day and date previously and think it’s a compelling opportunity for media companies and of course the consumer. I seriously doubt though that offering a $25 24 hour rental is the way to succeed.
It is doubtful consumers will find the offer particularly attractive: At $24.95 for a 24-hour rental, it is [...]
Tags: Day and Date·marketing·movies·sony
