I missed this piece while writing my last post. It doesn’t say anything too specific about the higher end market (like nothing) but does indicate we’ll keep on waiting to see what Nokia has in store … I’m looking forward to seeing how the service integration
evolves is revealed.
(Nokia’s executive vice-president and head of the mobile phones, Rick Simonson) I can even make a prediction for 2010: In Latin America, we will grow faster than them. By 2011, our efforts will start producing results, as we will be at par with Apple and RIM in smartphones. Not only we draw level with them, we will also win the war because, in addition to email, we will be adding content, chat, music, entertainment and several other features, which will soon become very critical for success of any company in this space.
Another crucial factor that will play a large role in our success is that we have the power of open operating system coupled with the open distribution model that is not restricted by geographical or technology boundaries. Look at our targets for any segment of our devices for 2010 — they are all 2-10 times that of any of our competitors. via The Economic Times.
Interesting BusinessWeek video interview piece Alastair Curtis , Head of Nokia Design:
One of the things most people assume is that the iPhone is a luxury device and while that was true initially based on both the cost of the hardware and the data plan you are required to add, things appear to be evolving. According to a recent Comscore study:
â€œThese data indicate that lower-income mobile subscribers are increasingly turning to their mobile devices to access the Internet, e-mail and their music collections,â€ said comScoreâ€™s Mark Donovan. â€œSmartphones, and the iPhone in particular, are appealing to a new demographic and satisfying demand for a single device for communication and entertainment, even as consumers weather the economy by cutting back on gadgets.â€ Comscore via Moconews.net
While in markets like India and China people tend to have fewer options for connectivity and digital entertainment, in this case people are proactively cutting back to cut costs as the mobile / portable experience is quite good. Apple continues to show that the user experience is THE key factor over just features and specs. A great deal can be achieved within their toolbox that suits a very mass audience. I hope others are paying attention …