When you see a great piece of work, it’s got to be shared. I am pretty sure this is Vimeo’s First foray into rich media marketing and it’s killer. The Honda team planned and shot a beautiful film and the Vimeo team paired it with a full page integration (takeover would be the wrong way to describe this). It just confirms when you partner with a site for a concept you can do some very cool stuff.
Given this is really a new thing for Vimeo, they seem to have taken great care to make sure the concept was well executed that’s very clear when you read through the comments of praise for how well done and cool this video is. Well done!
Once you see it, it’s worth watching the making of as well.
Update This work was actually produced by Wieden + Kennedy Amsterdam for Honda.by the following team:
The creatives behind the project:
Ad agency: Wieden + Kennedy Amsterdam
Executive creative director: Jeff Kling
Executive creative director: John Norman,
Creative director: Sue Anderson
Copywriter: Zach Watkins
Art director/Animator: Nacho Guijarro
Art director: Jordi Martinez
Producer: Guido van den Meersche