I’ve written about day and date previously and think it’s a compelling opportunity for media companies and of course the consumer. I seriously doubt though that offering a $25 24 hour rental is the way to succeed.
It is doubtful consumers will find the offer particularly attractive: At $24.95 for a 24-hour rental, it is [...]
Sony seems out to prove online video can’t work
November 9th, 2009 · View Comments · gadgets and technology, marketing
Tags: Day and Date·marketing·movies·sony
