So I was just reading this NYT piece on the Digital TV cut-over and am somewhat shocked that it seems people still don’t know what’s about to happen… not. I would imagine that most people reading this are like me and well prepared for the transition. We’ve had HDTV for many years at home now and only have digital HD cable boxes. I’m sure not too unlike many of my tech centric friends…
The poor normal consumer though is about to have their television experience completely broken because we can’t figure out how to tell people effectively. Here’s a thought …
NASCAR was an interesting idea (sorry you crashed twice) to complement the regular commercial broadcasting, but how about getting out there and actually explaining the situation to people in the community. The digital transition is a big deal and instead of leaving it to chance, let’s actually make sure people are prepared. Walmart seems like a great place to have someone standing at the door handing out the government voucher so it’s a $10 purchase RIGHT NOW. Why make someone mail it in and wait … just do it. This process could be easily replicated in malls and big box stores in the markets our crack government researchers feel will be most impacted.