Twitter Engineering reveals how they ensure short term spikes in search lead to qualified content. Pretty awesome. The new news.
When I learned via The Verge that Twitter’s long rumored photo filters were live for Android, I loaded up the Google Play Store and updated my app to snap my first filtered pic. The experience was certainly functional, but that’s about it.
Twitter image with filter. Probably won’t use this much. twitter.com/atmasphere/sta…
— Jonathan Greene (@atmasphere) December 10, 2012
I don’t ever snap pics from within the Twitter app to start so that makes it a long shot right from the beginning for my usage … That said, just adding a filter doesn’t really make a difference to limited sharing experience. Instead, Twitter seems to have released a very poor man’s Instagram – and right after Instagram decided to remove it’s twitter card-based sharing.
Unfortunately for Twitter, simply adding a filter to an image doesn’t change how sharing, discussion or notifications work within their system … all critical features elsewhere. Twitter is a very real time focused zone and that’s it’s real strength. There is limited if any threaded discussion (no real threads) and certainly nothing really orgainzed fashion at the core of the service either. By comparison, when I share a picture on Facebook, Instagram, PicPlz (now dead), Google+ or others you can create social engagement around that object. Twitter does make things easy enough to link to, but there’s no sense of activity on that shared piece and no real draw back to it from those who have engaged. Those last two pieces are what twitter needs to fix … Disposable stylized media was the easy part.
This post on TechCrunch by the CEO of Miso is well worth a read.
While it’s easy to get excited about the prospects of the second screen, it’s too hard and complex compared to the simplicity of twitter (or fb updates) … which is the default behavior. Until there’s a consumer benefit and real value equation things are likely to continue trudging along …
Very cool …
I guess I’ve missed this previously, but I was pleasantly surprised to see that tweets posted with locations are fully shared to Buzz. This is how things should absolutely work, but often times (like with foursquare) you have to click through to see the place rather than simply marking the post.
This tweet was posted via Tweetie 2 with location sharing on … in case you were wondering.
Seth, meet Facebook. Facebook, Seth.
PS If I ran Twitter, I’d build my new ad service about a socially acceptable way for corporate users to build large lists of followers, people who would give permission to get news and discounts and insights from advertisers. Twitter knows who likes what and they have permission from users to be a bridge between the user and those that might want to talk to them. That’s a powerful place to be.
As more people start to use location services like Foursquare Gowalla we are starting to see an influx of I’m here posts across Twitter and Facebook which is annoying but more importantly carries no value.
In my own usage I find that the pure check-in action stays within the location network. Anyone who’s linked to me there can see that as desired. By choosing not to share that simple pin on the map claim, I’m doing two things … not sharing my location directly and reserving the attention any social network friends might have for something I actually have to say. If I have something to say about the location I’m in, I might choose to push that out to both twitter and Facebook as an update to add a bit of additional context to what I’m doing.
Location should be something of interest. When we can connect to each other in a meaningful way, things get interesting and should add value to the potential of our conversations as well as lead to potential experiences.