Good Try, Sprint

This ad from Sprint really bothers me.  It’s not the completely smug attitude from the boss – I like the cheeky style.  What’s bothersome is the complete miss by Sprint on who’s paying the bill.  While it’s certainly possible that the bring your own device user base is growing, I can’t imagine that an international business would expect employees to carry their own weight for for data intensive things like video conferencing.  Who’d want to work like that?  Maybe Sprint’s business accounts are limited … 

DataJack – Unlimited 3G Mobile Broadband


$99 for the modem and then only $39.99 per month for unlimited 3G Access … sounds like a great deal!  This is at leas $20 less a month than anything else on the market.

The DataJack USB modem costs $99.99 and unlimited, high speed, nationwide internet access costs only $39.99 per month. Because there are no activation or termination fees and no contract, you can turn the service on and off as you wish.

DataJack Bonus:

If you stay connected for 12 consecutive months, you will earn one FREE month of unlimited 3G Internet access!

Yes, DataJack Service is truly unlimited. You can leave it connected to the Internet 24 hours a day and not worry about any overage charges.

via Andy Abramson who also noticed this seems to be running on top of T-Mobile … so be sure to check you’ve got coverage if you want to go for it.

AT&T’s new mobile rules are BS

update – AT&T Caved!

I’m just catching the news on AT&T’s new TOS which seriously limits the potential for bringing your own mobile capabilities.

I think we all get that carriers don’t want to be just a dumb pipe, but let’s be honest the more advanced the mobile device, the less likely you are to be using the carrier offered services – music, navigation etc.  In today’s smartphone market, we are seeing all kinds of manufacturer and 3rd party offered applications and services and the user is really in control of what they do and more importantly, how they do it.

Instead of trying to force us to use devices or specific services (which usually only work on a limited set of devices), I would much rather just pay for my usage – exactly the same way I buy access from my home broadband provider.  Provide a reliable consumer service at a realistic price and everyone wins.  Consider this – the new TOS from AT&T means that applications like Qik, Sling or Hava, and Joikuspot are all violations of your basic unlimited plan since unlimited means exactly the opposite – plenty of limits.

Should be interesting to see who gets caught doing anything that’s no longer allowed.  I wonder what the real penalty is actually and if we’ll even receive a formal notice on the change as a precursor to some formal action against the consumer.