atmaspheric | endeavors

While made for only $5 Million, Jackass took in an estimated $22.7 Million this past weekend which is incredible considering how it was undermarketed and maintains a strong R rating.

“Older teenagers and college-age students apparently just love to watch people do the things that the people do in this movie,” said Paul Dergarabedian, chairman of Exhibitor Relations, a Los Angeles company that monitors box-office results. “It’s like people will always stop to see a train wreck.”