Google’s dominant position

October 31st, 2002 · No Comments · marketing

Examines whether Google’s dominant position as the Web’s leading search
engine threatens the independence of the Web. The article: “So powerful
has Google become that many companies view it as the Web itself. If you’re
not listed on its indexes, they say, you might as well not exist. And if
you don’t advertise on Google or otherwise curry favor, critics add, you
may never find out what it takes to get a prominent listing.” Danny
Sullivan, who runs Searchenginewatch.com: “So many people are dependent on
Google’s free editorial traffic that it’s like food out of their mouths to
lose ranking. Search engines are not in the business of supporting
people’s companies. But if they are going to provide editorial, they need
to provide support. These are some of the issues they face.”