atmaspheric | endeavors

3G Mobile-analyst.com

The delayed introduction of the P800 will further hinder Sony Ericsson’s chances of making up ground on its rivals. A recent report by Gartner Dataquest showed that Sony Ericsson’s share of handset sales almost halved to 4.8% between September 2001 and September 2002. The company needs to boost its market share to around 10% to stay on course to reach profitability by 2006. Both Sony and Ericsson may have to invest further capital in their joint venture if its performance does not improve.