atmaspheric | endeavors

ZDNet: Story: What’s ahead in 2003? Here’s what I think

Number 5…

2003 will be a pivotal year for Apple. If Steve can pull another iMac from his hat, things will be better for the company. But the real issues are erosion of the education market, due to Windows predation, and increasingly soft sales of Power Macs to business customers. If this tide isn’t stemmed, Apple could end up a consumer-only company by 2005. And if consumers stop buying, well, I don’t want to think about it. There is also the issue of perception: If people come to believe Apple is a loser, it will become a loser. And that could be a slide the company won’t be able to check.