Sprint is working with mobile developer Openwave, professional services firm Proteus and web hosting specialist FatCow to enable subscribers to rate Superbowl advertisements. The operator also worked with McKee Wallwork Henderson Advertising to create the ADBOWL system which will be used to track responses.
Users who sign-up to the service will be sent a text message inviting them to rate the Superbowl advertisements on a scale of 1 - 5.
[PMN]
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