atmaspheric | endeavors

a multi-tasked stream of consciousness or perhaps just emails to myself

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Put the broadband pipe down!

February 17th, 2003 · No Comments · gadgets and technology, marketing

SBC’s possible play for DirecTV is, well … not sane. Do I have to point back to AT&T? World Com? Enron? Well, ok that was a bit different but you see the point I am trying to make. Have we all forgotten the aforementioned debacles? How many telecommunications companies have to get into the content distribution game and fail before others will stop? While I understand the need to try and compete with cable and their bundled offering, look at the situation logically. Adding data to video is easy; adding video to data is not. These are two very different products with different product life cycles, pricing and deployment infrastructures. Come on people, put the pipe down.

[Lydia Loizides]

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