atmaspheric | endeavors

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Cisco kicks off $150 million ad push

February 18th, 2003 · No Comments · marketing

The networking giant begins a $150 million advertising campaign in hopes of beating back new competition from makers of less-expensive gear. [CNET News.com]

I caught a new ad tonight during 24, and I have to say that it was spot on. Cisco knows how to communicate what they do (not that easy to the lay person) and deliver a global perspective as well.

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