atmaspheric | endeavors

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Forecast: Public to turn to paid media

August 15th, 2003 · No Comments · marketing

NEW YORK — Media-hungry consumers are expected to spend more time on electronic media they pay for, such as pay-cable networks, DVDs and video games, and less on “free” TV and radio, as well as newspapers and magazines, in the next five years. A big reason: to escape the blizzard of ads. [USATODAY.com]

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