atmaspheric | endeavors

For RSS to catch on and be embraced outside of technology focused content, using it will have to become much more user friendly. Your Mom will need to understand it. To be honest, it will probably take someone like Microsoft, Apple, or AOL to integrate the flow of RSS documents into their internet tools to ever get the non-tech masses involved. Unfortunately, businesses need justification to modify themselves and embrace new technology. That justification often comes by analyzing the number of potential customers they can reach with any given technology.

Right now, I think we stand at the brink of a “chicken or the egg” decision. We need big business to embrace the technology to make it attractive to a large number of people, and big business needs a groundswell of supportive people to justify investing in this technology. [Lockergnome]