atmaspheric | endeavors

TiVo, the best-known maker of digital video recorders, may need to worry about the cable industry, which is nipping at its heels. [New York Times]

We’ll see how far they get aiming to be a premium brand in the DVR space. It’s not about the features as much as it is about the simplicity. Being in the cable box, means a single remote and no installation complexity, since the cable company does it for you.