Andy at VoIP Watch states VOIP is going Mass Market, a position I totally agree with based on my experience and understanding of what’s been going on. AT&T is never a small player in any of the markets they play within and CallVantage is clearly replacing all previous marketing efforts in Local, Long Distance and even Wireless for them.
Vonage and others have their work cut out for them as they try and keep up with smaller marketing budgets as well as smaller Brands. The games have already begun – glad to have been early on the ticket line!