atmaspheric | endeavors

So one of the things you’ve probably heard about today is that your existing radio stations are converting to digital. What that means is that you’ll get the same clear stations with the limited programming you get now, but in crisp digital, as opposed to that lame analog you are listening to now. Of course you’ll need a new radio to enjoy this. You can expect that new radio will likely support some additional features like data — meta at the very least of what you have on, if not other content that’s yet to be dreamed up.

Sorry if that sounds a touch sarcastic, since it is. I just can’t see ever upgrading my radio to HD. Eventually it will be installed in cars at the factory, but I’ll choose Satellite radio any day to get the diversity of programming and commercial free stations. It’s well worth the subscription price of a CD per month.

Just because it’s new and digital does not make it better. HD Radio is more like adding a new and improved burst to a box of detergent than anything else.

If I was Fred, I would be proud of this deal though. It’s a massive upgrade across a huge array of media properties and definitely good for iBiquity Digital’s pockets. Just not for my ears.