atmaspheric | endeavors

a multi-tasked stream of consciousness or perhaps just emails to myself

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AT&T Net phone disappoints

March 17th, 2005 · 2 Comments · VOIP, marketing

That’s the headline at News.com… and something of an massive understatement when you read the report. Somehow, AT&T CallVantage has only attracted 53,000 customers yet they’ve spent millions of dollars on high powered mass media - remember the TV last fall?

I’m not sure why people are not choosing AT&T over say their cable company or Vonage amongst others, but it’s fascinating.

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2 responses so far ↓

  • 1 James E. Robinson, III // Mar 18, 2005 at 6:47 am

    One word: Price. Like Verizon and TimeWarner, they believe their name lets them charge more. Their service gets good reviews, but so does Packet-8. So is their name worth 50% more from my wallet? Nope. I’ve done my homework and will sign-up with P-8 in a few mos, assuming they aren’t bought out.

  • 2 Jonathan Greene // Mar 18, 2005 at 8:32 am

    Well here where I am (NYC) the price is comparable to Vonage. Time Warner and Cablevision both charge considerably more… and give you less features. Assuming they are all selling the same things - which is not true either as ATT has a QOS agreement through their carrier deal with Level 3, while Vonage does not. I don’t actually know what the deals are for TW and Cablevision. They both charge about 40/mo while Vonage and ATT are 20-25/mo.

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