atmaspheric | endeavors

a multi-tasked stream of consciousness or perhaps just emails to myself

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AT&T Net phone disappoints

March 17th, 2005 · Comments · VOIP, marketing

That’s the headline at News.com… and something of an massive understatement when you read the report. Somehow, AT&T CallVantage has only attracted 53,000 customers yet they’ve spent millions of dollars on high powered mass media – remember the TV last fall?

I’m not sure why people are not choosing AT&T over say their cable company or Vonage amongst others, but it’s fascinating.

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