atmaspheric | endeavors

a multi-tasked stream of consciousness or perhaps just emails to myself

atmaspheric | endeavors header image 2

Sony partners with TiVo to promote PSP

April 1st, 2005 · Comments · gadgets and technology, marketing

This is a very cool connection given the early adopter (yes still) status of Tivo owners. What would be really cool now is if Tivo enabled the PSP to be an authorized player of TiVo to Go files. That would be synergistic!

The main menu on thousands of TiVo boxes across North America now features advertising for the PSP. The “TiVo Central” section of the digital video recorder allows users to view the new POV Sony PSP commercial (called “Take it Out” on the TiVo menu) and a new promotional video, entitled “An Inside Look,” that highlights the numerous features of the device. [PSPworld]

btw - I realize it’s still April 1, but the images on the link really do look real and it would not be out of the question to see TiVo being used as a marketing channel for a new CE device.

Tags:

Trackbacks

blog comments powered by Disqus