atmaspheric | endeavors

a multi-tasked stream of consciousness or perhaps just emails to myself

atmaspheric | endeavors header image 2

Adobe to buy Macromedia in $3.4 billion stock deal

April 18th, 2005 · Comments · marketing, software

LONDON (MarketWatch) — Adobe Systems on Monday, seeking to expand in interactive graphics applications for Web site developers and advertisers, announced an agreement to buy Macromedia in a stock-based deal valued at $3.4 billion. [CBS Marketwatch]

This completely changes the graphics world… at least from a competitive perspective! I wonder which overlapping products (GoLive vs Dreamweaver for example…) will continue to be developed following the acquisition. Adobe will now have the most complete software system to manage the creation, management and delivery of creative materials.

Tags:

Trackbacks

blog comments powered by Disqus