atmaspheric | endeavors

OK I’ll bite. I received a video link from an “anonymous” friend on You Tube… (just learned it was from my dad and You Tube did not carry forward his name or email) Seems based on the other videos posted by user lowblackdub that this is a viral move by VW and one I really like. I’ve been checking out the new GTI commercials on TV and like them quite a bit, though this one takes a completely different perspective and does not include the “bad influence” creature I’ve been seeing. VW has really done a great job using the web for a different spin from TV which is great to see. They’ve clearly planned differently for the different channels… The main VW site has a nice extension of this video with the sub-site for the GTI MK V…

It features Peter Stormare, the Nihilist from The Big Lebowski among other Coen Brother’s films like Fargo.

Technorati Tags: Marketing, VW, You Tube