Though somehow I doubt this is where we thought they’d be heading …
“In an increasingly rare collaboration with Hollywood, Yahoo has signed a production deal with the company behind reality shows such as Temptation Island and Joe Millionaire.
The Web behemoth’s nonexclusive first-look pact with Rocket Science Laboratories will likely focus on short-form video that offers a degree of interactivity. The companies also are examining the possibility of migrating whatever content the deal yields back to the television platform. Neither would disclose any current projects being developed.” [CNET News.com]
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Marketing, Yahoo, Reality TV, Bad Idea Jeans, Video
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