atmaspheric | endeavors

a multi-tasked stream of consciousness or perhaps just emails to myself

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Planning for the digital TV transition - do it now!

December 22nd, 2008 · Comments · gadgets and technology, marketing

So I was just reading this NYT piece on the Digital TV cut-over and am somewhat shocked that it seems people still don’t know what’s about to happen… not. I would imagine that most people reading this are like me and well prepared for the transition. We’ve had HDTV for many years at [...]

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iPhone opening new market opportunities

October 30th, 2008 · Comments · Nokia, apple, gadgets and technology, marketing

One of the things most people assume is that the iPhone is a luxury device and while that was true initially based on both the cost of the hardware and the data plan you are required to add, things appear to be evolving. According to a recent Comscore study:
“These data indicate that lower-income [...]

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Nokia Legends

September 17th, 2008 · Comments · Nokia, events, marketing

In the beginning of August, Nokia invited me along with Alec Saunders, Jim Courtney and Jason Harris to Toronto for a behind the scenes look at a new project called Nokia Legends which launches today.
From our briefing doc:
Nokia legends are engaging stories of future innovations and technologies, which may sound far-fetched today but will be [...]

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