Acknowledging what customers want and then proving the right bundle is key as a service provider and mobile operator DNA in Finland seems to be doing just that. Seeing Joikuspot partered with a carrier is awesome! Of course they recommend a flat rate for data service and offer a nice 2mbps connection to go with it. This is the way it should be done!
I keep looking at a mobile data package to add onto my AT&T plan, but I am having an issue rationalizing the price (in these times) which would be $60/mo for 5GB. I could definitely make use of it … that’s hardly the issue. There are obvious benefits to a dedicated device – battery drain being the main one. But when you can easily connect your phone over bluetooth or wifi using Joikuspot it’s hard to see paying such a high premium.