Honda Insight “Let It Shine” – Vimeo’s First Rich Media Ad

When you see a great piece of work, it’s got to be shared. I am pretty sure this is Vimeo’s First foray into rich media marketing and it’s killer. The Honda team planned and shot a beautiful film and the Vimeo team paired it with a full page integration (takeover would be the wrong way to describe this). It just confirms when you partner with a site for a concept you can do some very cool stuff.

Given this is really a new thing for Vimeo, they seem to have taken great care to make sure the concept was well executed that’s very clear when you read through the comments of praise for how well done and cool this video is. Well done!

Once you see it, it’s worth watching the making of as well.

Update This work was actually produced by Wieden + Kennedy Amsterdam for Honda.by the following team:

The creatives behind the project:
Ad agency: Wieden + Kennedy Amsterdam
Executive creative director: Jeff Kling
Executive creative director: John Norman,
Creative director: Sue Anderson
Copywriter: Zach Watkins
Art director/Animator: Nacho Guijarro
Art director: Jordi Martinez
Producer: Guido van den Meersche

9 Replies to “Honda Insight “Let It Shine” – Vimeo’s First Rich Media Ad”

  1. Glad you liked it! Vimeo did integrate it very smoothly, though W+K Amsterdam not only made the film, but the surrounding animation too. Using Nacho power.

  2. Awesome video.Definitely nice to see a lot of Honda Insight cars bringing lights that share different design with a great meaning.I love the heart,the cross and smiling faces.I love it so much and it’s one of the most beautiful ad i ever see.

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