I’ve written about day and date previously and think it’s a compelling opportunity for media companies and of course the consumer. I seriously doubt though that offering a $25 24 hour rental is the way to succeed.
It is doubtful consumers will find the offer particularly attractive: At $24.95 for a 24-hour rental, it is more than many movies cost to buy on DVD. Still, the offer demonstrates how Sony, like its hardware rival Apple, has more incentive to promote Internet video than other media companies. via WSJ.com.
Sony is apparently offering this solely through their connected TVs which is totally ridiculous. No PS3? Oh right different department. Fail. I’m curious what percentage of consumers with a new connected set, actually have it configured and working for anything … It should be interesting to hear how Sony reports back on the results of this test.