Imagine an even more powerful Google Now plugged into your car and capable of adding contextual value to every journey …
Real or Viral, This is Brilliant
I shared this find on twitter earlier tonight and it was re-tweeted enough times that I’ve continued to consider just how awesome it is. This piece from BMW to counter Audi is either the more brilliant placed media ever or a very slick piece of augmented reality viral marketing. Either way it’s a superb ad. I’m hoping it’s real.