The entertainment business just doesn’t get it

Let’s face it. It’s easy to acquire video content these days regardless of whether you subscribe to a particular tier from your cable company or even whether you live in the country. Regardless of this the content companies still do not offer a legit path to offer content direct to consumer on a broad enough scale and so piracy continues. The same basic practices occur across media whether it’s movies, music or even books. For some reason the media business still feels the need to limit who gets to see, hear or read something rather than simply enable access to content given that it’s all bits and has been for a very long time.

It’s this type of mentality that has clearly driven Hulu’s content partners to demand that Hulu prevent Boxee from distributing shows across the Boxee platform.  This is an ignornat decision based on old media thinking end of story.  When you consider that Boxee offers Hulu as is – with commercials as they were originally sold, it’s clear this is simply based on believing that the content can be controlled through the old methods.

Boxee is a free software product available to download and install on your (Mac, Windows or Linux) PC or AppleTV and has yet to charge anything more than your time to install it.  Content passes directly to you on the platform and screen of your choice and though instead of using your web browser to surf across a bunch of web sites, you get a clean 10′ UI which keeps things really simple.  Boxee also adds a social layer which lets you share what you’ve viewed or heard and even make recommendations directly to your friends.

Given that network television content remains “free” and culturally we still tend to gather among friends online or at work and socialize about the shows we watch, it’s ludicrous for the media companies to want to stop something that actually enables shared enjoyment of the very content they are trying to promote.  Hulu and Boxee together are just another outlet / channel / option for people to consume the content they want.  An important detail which I’m sure will be lost on the TV creation and distribution world is that while Hulu is working to make it from niche to mass, Boxee is still early in the technology adopter territory which makes it ripe for influential discussion and most importantly spreading the word – whether good or bad.  Ironically, when tech savvy consumers get burned or blocked on one route there always seems to be another which was there all along … still free, without commerical interruption and easily viewable on any platform.

Cisco to Push into Home Electronics – Why?

I get and respect Cisco’s desire to dig deeper into the home, but I am not convinced that a piece of consumer electronics gear is the way to to do it.  According to the NYT, Cisco is looking to develop a “a digital stereo system that is meant to move music wirelessly around a house.”

I can’t help but wonder why Cisco is not simply focusing on enabling the connectivity and distribution piece on the network rather than going for the end-point.  I’d rather have something neutral that provides access to content (and not just music btw) where I want it – whether that’s in my house or pushed out to my mobile device.  The limited info on the upcoming Cisco product seems to limit the usefulness to a connected audio component.  These typically sit in your stereo rack connected to your home network and stream content through as through it was in your audio player.   Sounds a lot like Sonos, AppleTV and quite a few other boxes that have been sold with considerably less success.

There’s no magic bullet here.  In order to get your entertainment connected and distributed you need to have a way to either view or here it in every room which means cables or wireless kit.  We chose the wired route and centralized most of the equipment into a couple of racks beneath the basement stairs.  Each room in our home in which we planned for AV has speakers installed in-wall we’re able to select any source from any room.

My original AppleTV recently had it’s brain expanded through Boxee and now can play both the (limited) protected content we have from iTunes as well as any other file we happen to have accessible.  Cisco is going to have to win over Apple unfortunately in order to earn access to the iTunes ecosystem and I just don’t see that happening anytime soon either.  So far, the standard fault of every media streamer is that it can’t play iTunes DRM … I don’t see how Cisco’s solution solves any of this.  Another box to setup and futz around with as a source?  No thanks.

I was given a demo of the Nokia Home Control Center solution at Nokia World and it will take a very different approach.  Instead of trying to provide a streaming end point, Nokia is shooting for a more centralized role in your home and one that I frankly would have expected from Cisco.