It’s time for socially linked purchase accounts

Apples new approach to social is welcome but also shows just how lightly the social impact was thought to have in the broader ecosystem of iTunes.

In our home, my wife and I share an iTunes account so that our purchases can be easily distributed between systems.  Both of us have an @mac address though mine is the primary for purchases.  With the launch of Ping, the social stream presents itself within the Apple framework, yet is locked to a single user view.  In our personal world, it is impossible for both my wife and I to take advantage of the system without sharing a profile.  With Apple’s current focus on purchase forward activity, this might make some sense for how your actions represent you, but this is ridiculous if you participate within the social system.  We don’t share a facebook account and have different friends, Ping should respect that we well.

Prior to Ping, these issues existed around recommendations and in fairness, are not unique to Apple. We also share an Amazon account primarily for Prime, but also now as we both utilize the Kindle service making it easy to share books.  I’m used to seeing purchase recommendations for things my wife has bought on Amazon and while we don’t read the same things, I can file that info away for potential future gifting opportunities.  I’m certain that the Prime sharing is not unique nor is the sharing of purchase accounts … courtesy of DRM.

In today’s highly social world, we need a way to uniquely identify ourselves, yet also a way to properly (legally) purchase together as a household.  We have three children and already one with an iPod, yet at almost 7yrs old she’s not making purchases herself just yet.  As my kids get older, they’ll want to connect with their own friends and see recommendations based on their tastes – not those of their parents.  Thus far, there is no way to do that without creating individual purchase accounts, which means we can’t easily share the content between ourselves – which of course has always been possible with physical media.

If there was a method to link our accounts to a master purchase record, we should be able to purchase and share uniquely, yet maintain a single household record for DRM.  This would be ideal and frankly doesn’t even seem that hard to do.  I’m sure people would cheat something like this much in the same way people break DRM.  There’s no stopping the hacker types, but for those of us just looking for an easy and fair way to utilize the content we are legally purchasing … there’s got to be a better way.

Cisco to Push into Home Electronics – Why?

I get and respect Cisco’s desire to dig deeper into the home, but I am not convinced that a piece of consumer electronics gear is the way to to do it.  According to the NYT, Cisco is looking to develop a “a digital stereo system that is meant to move music wirelessly around a house.”

I can’t help but wonder why Cisco is not simply focusing on enabling the connectivity and distribution piece on the network rather than going for the end-point.  I’d rather have something neutral that provides access to content (and not just music btw) where I want it – whether that’s in my house or pushed out to my mobile device.  The limited info on the upcoming Cisco product seems to limit the usefulness to a connected audio component.  These typically sit in your stereo rack connected to your home network and stream content through as through it was in your audio player.   Sounds a lot like Sonos, AppleTV and quite a few other boxes that have been sold with considerably less success.

There’s no magic bullet here.  In order to get your entertainment connected and distributed you need to have a way to either view or here it in every room which means cables or wireless kit.  We chose the wired route and centralized most of the equipment into a couple of racks beneath the basement stairs.  Each room in our home in which we planned for AV has speakers installed in-wall we’re able to select any source from any room.

My original AppleTV recently had it’s brain expanded through Boxee and now can play both the (limited) protected content we have from iTunes as well as any other file we happen to have accessible.  Cisco is going to have to win over Apple unfortunately in order to earn access to the iTunes ecosystem and I just don’t see that happening anytime soon either.  So far, the standard fault of every media streamer is that it can’t play iTunes DRM … I don’t see how Cisco’s solution solves any of this.  Another box to setup and futz around with as a source?  No thanks.

I was given a demo of the Nokia Home Control Center solution at Nokia World and it will take a very different approach.  Instead of trying to provide a streaming end point, Nokia is shooting for a more centralized role in your home and one that I frankly would have expected from Cisco.