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Microsoft to Launch Retail Stores

As you may have read already today, Microsoft intends to launch retail stores which strikes me as a serious challenge.  Unlike Apple which has had great success with their retail strategy, Microsoft relies far too much on their external ecosystem to tell their whole story.

Microsoft has a solid story around connected entertainment with Xbox, Zune and MCE and Apple still regards this area as a hobby with AppleTV.  This is a small piece of what they will most likely (my guess) be looking to sell though and I wonder how highlighted OEM partners will be selected to display on the PC side.  Given the existing channels in which Microsoft products are sold, I’m wondering whether a store in a store concept might not actually be a better play here.

Microsoft will definitely have a lot to contend with on the consumer experience side as their system is still quite a bit more complex to setup and manage.  It should be an interesting year for retail …. Apple is apparently also retooling their stores to offer more a differentiated experience via the Mac solution. 

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Windows 7 “Plays to” DLNA Standards while Apple keeps it closed – as usual

While this feature is not currently in the open beta, Play To highlights Windows 7 ability to be both a control point and server in a DLNA network.  What’s so awesome about this is that a ton of devices already have this baked in and Windows 7 can auto-discover them as well as present itself to them.  It’s great to see how easily this system works with existing media devices and formats.

Seeing this feature though also raises the obvious opposite perspective from Apple’s model.  The iTunes system ONLY works with itself.  Sure it works on both Macs and PC’s but there is no way without some hacking to get your AppleTV to play with other sources.  Even then it does not function as a DLNA UPnP device like what was shown in the video.  There’s no way to share media from my Nokia Handset to my television without first syncing to my desktop and then copying – through iTunes – over to the AppleTV.

Apple’s closed system certainly simplifies the consumer experience though that’s only due to the substantially limited perspective on how we are allowed to share media in the home.  I have many more things captures media than just those made by Apple … and I know I’m not alone.

Thanks to eHomeUpgrade for the tip.