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Apple’s cooking their own Social Location

Not too surprising to see, and frankly not real yet … 9to5Mac reports on a patent that covers a pending piece of Apple tech to match and enhance the capabilities currently found in Latitude – at least on the surface.  The goodies within the patent seem to indicate that geo-data will be able to extend to both sms and instant messages making it more of a system wide feature.

I’m hoping this leads to a more standard way to handle location data.  Apple seems “good enough” to start as a source for handling this … I just hope it’s not restricted to Apple only things.  That would be a very Nokia-like approach (Friendview anyone?) and one that while successful within it’s own world, would severely limit the opportunity.  On second thought it does actually sound a lot like what’s baked into Nokia Chat Ovi Contacts.

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Location, location, location!

In the past few years, I feel like I’ve tried just about every location service.  Some have certainly offered more than others, but one thing has been sadly consistent and that’s absolutely no consistency in access to your data.  If 2010 can bring one thing, I hope it’s a simplified and federated view into our location data.

Social location services are a very interesting area.  I’ve dabbled across various apps to try and find the magic but have come up short.  The potential is there, but because no one service or perhaps suite of tools enables

  • the right degree of privacy control
  • proactive friend notifications
  • base of users and importantly a way to contact each other either publicly or privately

A quick look back at the list of things I’ve tried in no particular order… Jaiku, Twitter, Latitude, Nokia FriendView, Loopt, Brightkite, waze, Stalqer, dopplr, tripit, fire eagle, Foursquare and Gowalla.  Of all these, only Fire Eagle and Dopplr currently talk and a quick check on Fire Eagle tonight revealed I am in Singapore yet I write this from Katonah, NY.  Dopplr actually knows that’s where I am but for some reason has not shared this info with FE … not that it matters for now.

There’s a clear issue with all of this.  There is no way to share my location data easily across services and situations.  Instead I have to explicitly state or open the app I want to use in order to have things update and shared across my social network.   Unlike status messages, location is not a subjective thing, it’s actual.  You can and should be able to share the degree of accuracy people see and Latitude does this well.  Even the two competing check-in services FourSquare and Gowalla do it differently… Foursquare requires and address if you want the place to be used by others while Gowalla places a pin on the map via GPS.  I prefer the GPS method personally as I almost never know or want to take the time to find the address to simply check-in.  If I fire Latitude up my location will be highlighted within a few moments, but that’s not something I can actually use.

Speaking of using … the three points I was initially making all clearly tie together.

  • I need to have total control over how my location information is shared.  I rarely want to show when I am in my home, but showing the town is cool.
  • With friends in the system, I want to know when they are close and see that as prioritized info in whatever view I’ve got within the app.  For some reason this is not the case with anything.  Latitude sorts randomly when you browse the map, Foursquare sorts by time and Foursquare, Gowalla and Stalqer give me updates on everyone regardless of where they are.  While there are some modifiable settings, it’s not even close to granular enough to be valuable in this context.
  • Having friends in the system is important and since this space is still fragmented there are too many options to choose from to find your friends.  Stalqer did an admirable job linking through Facebook, but Facebook doesn’t actually have a native location system.

Twitter and Facebook will probably duke this out in the end with some competition from Google.  Currently twitter supports location and you can geo-tag tweets via various mobile clients, but this information is so hidden from the main view, it’s essentially a waste to even bother.  Google has quite a few pieces behind the scenes, but so far has not taken them anywhere.  You’ll notice I’ve got a location widget on the sidebar of my blog which will show city-level views via Latitude.  Other than that Latitude is mainly a view only layer on Maps.

I’m sure 2010 will be a hype filled year for location services.  I’m really hoping we’ll see standards that will let these things work together.  I don’t want to entrust my location data to a single provider (yet) though if someone was able to develop the right open federation model it would make things very interesting.

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Google Latitude Location Alerts

latitude location alert

On my way home tonight I fired up Google Maps to get an address and since I use Latitude, I was also activating my location.  I got an sms telling me my friend and colleague Will was “nearby.”  I received the image above in an email with a similar message …

I actually had forgotten I had turned on these location settings, and now that I see how they really function, I have a few suggestions:

  • 50+ KM is not exactly a practical range for spur of the moment meetups for starters.  Will was 52km away when the alert triggered …
  • There’s no contact number in the sms alert which forces a few more steps to contact (call or sms) the person

I love the idea of social location and if you follow me across various services I’m sure you’ve noticed as well.  What Google is doing is trying to make it easy through the use of location history, but it’s still unclear how that works without constantly opening Maps.  I can’t afford to let Latitude project my location in the background all day as GPS tends to eat batteries …   I’m wondering if there isn’t some sort of data partnership to be had with the various check-in services (or even Yelp!) to augment the more direct GPS tagging you do with maps.  The more data in the mix here the more valuable the results.

Btw – Will developed the Michael Ruhlman Ratio iPhone app – be sure to check it out!

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Google’s Latitude kick starts social location

I woke up this morning to a few invites to join Google Latitude, which as is turns out is packaged into Google Maps Mobile 3.0. Once in the system I immediately saw how powerful this new service is going to be … While it is still very early Google and the Latitude / Maps team have done an excellent job bridging the service layers into the application which makes it very easy for existing Maps users to use. And that’s the real key here – there’s a massive installed base for Google Mobile Maps! This is less a new social network and more about adding a feature to an existing product millions of people already use. If Google decides to allow other location services to feed data into their system (and they probably will) it will only get stronger. This is big because the potential network effect  is instantly massive!

So what is Latitude – essentially it’s the ability to see your friends and search around the map once you find them. You can get a list view and then click through to see exactly (to the degree that info is shared) that person is and even what they are up to through a status line.  For the moment, the contact system is integrated into your GMail contacts and you can sort through the list by most contacted and even those you may have starred if you use an Android device. I could definitely see an option here for my Friend Connect contacts which would bring my social network friends and my contacts all onto the map.

On the desktop side, you can add an iGoogle Gadget which I’ve yet to do and will take a look at later. (have added it now and it’s quite nice if you want access from your desktop) The real power of this system is the mobile accessibility and that is definitely how I see myself getting the most from it. I’ve snapped a bunch of screenshots from the N79 so you can get a feel for how it works …

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All in all a very strong start for Google Latitude. I’ve verified my mobile number now and will have to see how that gets used. Perhaps for contacting people on go via the Map for in the moment planning which would be very cool.