Good Try, Sprint

This ad from Sprint really bothers me.  It’s not the completely smug attitude from the boss – I like the cheeky style.  What’s bothersome is the complete miss by Sprint on who’s paying the bill.  While it’s certainly possible that the bring your own device user base is growing, I can’t imagine that an international business would expect employees to carry their own weight for for data intensive things like video conferencing.  Who’d want to work like that?  Maybe Sprint’s business accounts are limited … 

Good idea, poor execution Sprint


I just caught this ad in the latest Wired and since I’m the proud owner of a new Nexus S I was intrigued by the highlighted apps. The problem was when I went to get them …

Instead of using the standard QR code which works with the android barcode reader, Sprint decided to use scanlife which means I need to download an app before I can even respond to what I’d being suggested.  The mention to download scanlife is quite small and noted via an asterisk … lame.

Let’s keep it simple … unless you really don’t want consumers involved.

Who approves Sprint’s product shots? #fail

I’m not sure why I always notice stuff like this, but I find it so lame, I have to comment.

A while back Sprint was running a relatively smart ad about belt tightening and featured this ad which I snapped a pic of during my commute:

I am sure the creative director thought the belt needed to be horizontal...

Tonight was just browsing some RSS and see that once again Sprint has decided that regardless of how someone might actually be using the device being shown they will show it in a way that better suits someone’s creative eye:

Samsung Moment

Of course Sprint has bigger issues … like preventing tethering!

A Mobile Challenge!

Calling all mobile device manufacturer’s, carriers and anyone else who wants to play!

This is your chance to prove just how reliable your high end devices are!  I’m tired of seeing low battery warnings on my mobile devices before the end of a business day and am looking to you to prove me wrong — that there is actually at least one power device that can handle this seemingly simple task.  My normal usage is probably more aggressive than the average consumer and I’m looking to find the most robust smartphone on the market.

Here’s what you can expect your devices to have to survive …

  • I wake each day around 5am using the phone as an alarm.  It is then, that I unplug and really begin my day on battery.  I’ll check email from multiple accounts, take a peak at the weather, twitter and facebook.
  • I typically then work out and use my mobile for music.  I’m open to tracking the workout as well via whatever app you recommend, but typically use my Garmin to capture sports telemetry.  Post workout it’s back to check in with my various feeds as above and then off to the train …
  • On the train is where your device is going to experience some heavy usage and my commute is 90 minutes total in both directions.  The train itself is an hour and during that time, you expect the following type of usage: email (mulitiple accounts), twitter, facebook, extensive web usage (mainly google reader), ebooks and multimedia (music mainly).  I’ll probably check in on foursquare at both ends as well … I’m usually at the office by 9 though sometimes later like today.
  • During  the course of my business day I make a few calls, stay on track of upcoming meetings (exchange sync), and check-in occasionally with Foursquare (lunch), twitter, facebook and google reader.  Much of my information flow switches to the desktop during the day, but as I move between meetings mobile usage does come into play.
  • I’ll probably snap some pictures and upload them to various services as well … just part of a normal day.
  • The return commute is much like the morning.  I tend to take a train anytime between 6 and 8pm so your device needs to be able to last until 9pm.

In my experience the only device that has come close is the Nokia E71.  The iPhone 3GS ranks among the worst performers … requiring multiple top-ups throughout the day.  Other failed devices are the Nokia N80 and T-Mobile G1.

Here are the basic rules:

  • I’m happy to use my SIM card, but only have a personal account on AT&T so if you want to submit a device to this test, I’m requesting that you cover the data and call plan during the trial.
  • All devices must have 3G service in NYC.
  • All devices must fit into the “smartphone” category.
  • I’d like to test all devices submitted over a few days to understand what’s normal and to make sure they all get a fair shake.
  • All devices will be loaner.  I’m not looking to take your phones … just test them.
  • There’s no prize other than bragging rights.  I’m an individual not a company and can’t offer anything other than that.

If you are interested in participating, please leave a comment with an email in the contact field so I can reach out with an address to send things.  If you have any questions, please also leave a comment so others can benefit from the shared knowledge.

I’d like to test a good range of products, but what gets put into the ring will be up to you … I expect this to take a few weeks if all goes as planned and hope it’s fun for everyone.

Let’s get it on!