Tougher Times for the Whiskey Drinker


Whisky Collection


This morning I caught a piece on how Beam, Inc is being “forced” to literally dilute their premium brand Maker’s Mark in order to keep up with the spike in global demand.  They did proactively reach out to the brand ambassadors in order to let them know in advance, but also to mention their extensive testing has led to seemingly no change to the taste profile, though there’s less alcohol now too as a result.

Perhaps awareness of such news will impact on people’s decision to choose neat, even with the lovely up-charge that’s now become common in New York City.

Image via Danny Nicholson on Flickr