Category: DEMOfall

We are well into the second and final day of DEMO and my brain is swelling with information. There’s a great deal of excitement across a broad range of technologies whether hardware, software or service. Since the format of the event groups like companies into the same cluster you get a very interesting comparison perspective as things go. In six minutes, you have to capture the audience’s attention, explain your company and product and of course provide a demo of how it actually works.

For the most part presentations are very well done. Clearly a lot of attention is paid to the presentation process and I’ve been continually impressed with the amount of information people can effectively share in such a short amount of time. I’m still in absorbing what’s here and will do some follow-up posts on companies I found of particular interest.

Technorati Tags: demofall, presentation, marketing

The morning has been great so far with quite a few companies strutting their stuff on stage. Every company has done a great job so and there’s a great deal of interesting material here, but the clear winner for most exciting technology is the Plastic Logic eReader. As you can see in this shot it’s seriously thin!!

The product itself is not scheduled to arrive until Q2 2009 unfortunately, but that gives me some time to enjoy my Kindle which also uses the same e-ink tech. Plastic Logics’s real advantage though is that they are using plastic instead of glass so things are thinner and lighter. When the product arrives it will potentially (they would not confirm) both wired and wireless networking options in addition to a USB connection for transferring content over. The focus is on business documents over consumer things like books and the size is similar to a pad of paper. The key detail missing in the puzzle is where the real (not your own docs) will come from. They are showing magazines and newspapers (which look great on the big display) but in today’s market there’s no way to actually get those publications. I hope that the open standard (not sure what that is just yet) is adopted so we can be sure to have plenty to read.

Technorati Tags: DEMOfall, digital plastic, ereader, e-ink

I’m at DEMOfall in San Diego and we’re T-minus 10 minutes to start. As you can see I’ve ben lucky enough to get a nice close seat. The show should be great and I’ll be reporting as much as I can through the next two days. Stay tuned!

Technorati Tags: demofall, events, san diego, 2008