I caught this one via Adrants and think it’s pretty cool. I typically go out of my way to avoid the street team sample people, but this would certainly get my attention… no so sure about the drink however given the infusions of pseudo-healthy additives.
I’d say this confirms Acer’s intent to release a phone … or at the very least a mobile communications device (that’s not a netbook). This is the invite I just received for their launch at Mobile World Congress…
Thanks to Jaiku and GerryMoth I just learned about a new release of Sportstracker which offers a real map of your location as you track your progress.Â Previous versions showed a visual progress, but based on coordinates rather than a real map.Â i believe this is the first integration of Navteq data outside the Maps application and it is working really well.
In the beginning of August, Nokia invited me along with Alec Saunders, Jim Courtney and Jason Harris to Toronto for a behind the scenes look at a new project called Nokia Legends which launches today.
From our briefing doc:
Nokia legends are engaging stories of future innovations and technologies, which may sound far-fetched today but will be reality in the future like urban legends. The technologies are the source of tomorrow’s legends – the unprecedented stories, events and opportunities that will become true when people get the new technologies in their hands.
What I like the most about this campaign is that it highlights Nokia’s tech leadership and future forward perspective on how technology is infused with our lives. This is not about a particular device or a service, but thinking that’s starting to find it’s way into various products and will certainly be something we’ll experience near term.
Setting up a shot
The technology innovations on which the stories are based include: Traffic Works Research, Indoor Positioning, Connected Home, NFC, Multiscanner, Personalized Widgets, Mobile Journalism, and Sense your Location. Each is told in the first person by actor and writer Ron McLarty who was really great to watch in action. Ron is a skilled pro and was able to offer many different options for each story he shared. Â You’ll only be able to see the final selects, but we were there from the start and can better appreciate the process. I’m fortunate to be involved in the creative process through my day job and while this was not my first time on-set, it was still a very unique experience.
I had a great time on this trip and enjoyed the time with my fellow bloggers, Nokia and Bob Helsinki the agency behind the creative idea.
We are well into the second and final day of DEMO and my brain is swelling with information. There’s a great deal of excitement across a broad range of technologies whether hardware, software or service. Since the format of the event groups like companies into the same cluster you get a very interesting comparison perspective as things go. In six minutes, you have to capture the audience’s attention, explain your company and product and of course provide a demo of how it actually works.
For the most part presentations are very well done. Clearly a lot of attention is paid to the presentation process and I’ve been continually impressed with the amount of information people can effectively share in such a short amount of time. I’m still in absorbing what’s here and will do some follow-up posts on companies I found of particular interest.
Technorati Tags: demofall, presentation, marketing
The morning has been great so far with quite a few companies strutting their stuff on stage. Every company has done a great job so and there’s a great deal of interesting material here, but the clear winner for most exciting technology is the Plastic Logic eReader. As you can see in this shot it’s seriously thin!!
The product itself is not scheduled to arrive until Q2 2009 unfortunately, but that gives me some time to enjoy my Kindle which also uses the same e-ink tech. Plastic Logics’s real advantage though is that they are using plastic instead of glass so things are thinner and lighter. When the product arrives it will potentially (they would not confirm) both wired and wireless networking options in addition to a USB connection for transferring content over. The focus is on business documents over consumer things like books and the size is similar to a pad of paper. The key detail missing in the puzzle is where the real (not your own docs) will come from. They are showing magazines and newspapers (which look great on the big display) but in today’s market there’s no way to actually get those publications. I hope that the open standard (not sure what that is just yet) is adopted so we can be sure to have plenty to read.
Technorati Tags: DEMOfall, digital plastic, ereader, e-ink