atmaspheric | endeavors

Because I work in marketing I can see why this is happening, but as a consumer this needs to offset the high ticket price. It’s already bad enough that commericials get shown in addition to slide show local ads. If another whole set of progamming comes in, the price needs to change, period.

Paying $10 to get pitched: more movie ads coming: “Regal movie theatres will expand their pre-show advertising and trailers to twenty minutes. The last few AMC/Loew’s movies I’ve gone to in San Francisco have had 20 minutes’ worth, too — it seems to be the norm everywhere. The CEO of Regal sees a trend: “I hope that the line between entertainment and advertising will begin to blur.”LinkDiscuss

(Thanks, Futtbuck!)” Source: Boing Boing

on what it costs to be ruled by the bell-heads: “

Here’s a company to watch: eAccess, Japan. They are a profitable aDSL company here in Japan, building the fastest growing aDSL network in the world. They now offer 12 mbs (yes, I mean 12 mps) for $26/m, service within 7 days. And to celebrate their amazing success, on 12/12, they go public.

Talk to the extraordinary president of eAccess, Sachio Semmoto, and he’ll tell you the key to eAccess’s success: That Japan learned from the United States that access to copper had to be “open.” Open access meant new competition; competition has driven prices down, speed up.

It’s an amazing thing, competition. Apparently it doesn’t work in America, though. Now that the Japanese have profited from the American lesson on regulation, the Americans are retreating. The FCC is moving as quickly as it can to undo open access requirements.” Source: Lessig Blog

This is a good article with some good thinking from Sir Martin… The views are not that new but are becoming more common across the ever-changing Marketing and Advertising landscape. At my company we strive for media neutral solutions that solve the business issues at hand for our clients.

WPP: Focus on the End Game: “” Source: Drunk Guerilla – Marketing Out of the Cage

I have to salute Salon for taking the initiative and creating some interesting paths to their premium content. I just noticed (perhaps it has been there previously) that you can choose to click and experience an enhanced ad, (in my case a 4 page deeper look at the new E-Class) in order to gain a single day pass to the premium writing.

I really like this model and hope it works out for everyone involved. The site and advertiser get a multi-paged ad view…. I actually tried to jump to the last of the 4 pages too early and was told the average length stay was only 30 seconds and to be patient. After that I went through all the pages and got the apprpriate reward – full access for the rest of the day.

Giving my email was optional for more info, though something I would question if you are going to force the impressions and give the content, it would seem a worthwhile cost to the visitor.

In case you are curious as to what I was reading that was of such great interest, it’s an interview with Bob Kerrey, former Senator, Vietnam Veteran and currently President of The New School University on why we should support a regime change in Iraq.