Design According to Ive

At the launch of Apple’s new Power Mac G5, Wired News was granted an exclusive tour of the new machines by Jonathan Ive, Apple’s lead industrial designer. By Leander Kahney. [Wired News]

“It’s really much more potent when you don’t put on a veneer pretending to be powerful,” he said. “I see (the G5) as a tool. It’s an extremely powerful tool. There’s not a plastic façade that adds to the fact that it’s a really powerful tool. It’s very, very obvious that it is what it is.”

He continued, “From a designer’s point of view, it’s not an appearance game we’re playing. It is very utilitarian. It’s the use of material in a very minimalist way.

2 comments for “Design According to Ive

  1. 10/9/2003 at 6:48 am

    Design is such a powerful concept. Itis not just about aesthetics you know, It involves so much more than what you visually see. It revolves around experiences from different cultures, different usage, different mindsets. It can never be fixed, innovative and cutting edge design reinvents itself.

  2. 10/11/2003 at 4:25 pm

    People always say that to be creative, you need to think out of the box, but I never knew there was a box in the first place.

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