At the launch of Apple’s new Power Mac G5, Wired News was granted an exclusive tour of the new machines by Jonathan Ive, Apple’s lead industrial designer. By Leander Kahney. [Wired News]
“It’s really much more potent when you don’t put on a veneer pretending to be powerful,” he said. “I see (the G5) as a tool. It’s an extremely powerful tool. There’s not a plastic façade that adds to the fact that it’s a really powerful tool. It’s very, very obvious that it is what it is.”
He continued, “From a designer’s point of view, it’s not an appearance game we’re playing. It is very utilitarian. It’s the use of material in a very minimalist way.