This seems like a big deal and probably means many more iPod-esque products if not extensions into other areas. It coudl also be foreshadowing of a spun out group ala Filemaker.
Jon Rubinstein, who has led the Cupertino, California-based company’s hardware engineering efforts, will run the new division, an Apple spokesman said.
Timothy Cook, head of Apple’s worldwide sales and operations, will lead a newly organized Macintosh division, Apple said. Tim Bucher, now in charge of Macintosh system development, will head up the Mac’s hardware engineering. [Yahoo! News]