I love this new feature! Today I ordered a pass to the Daily Show based how damn easy it is. The pricing is excellent and you get 16 shows for a considerable discount – thanks Apple and Viacom for getting how it should work.
The service is essentially paid podcasting. You pick what you want and it downloads as shows are available. Tonight I caught up the weeks episodes while commuting home and expect that tomorrow I will find tonight’s episode (which I’ve missed) auto-synched on my iPod. This could not be easier.
What’s next is obvious to me. HD or some significant boost towards at least 480p content so it’s closer to standard def TV until bandwidth can be dealt with for true HDTV on-demand / subscription services. Apple btw, is not calling this a subscription (more like a bulk buy) since the way subscription services work today is more akin to a rental and you own what iTunes delivers…