When unlocked really means locked

I’m psyched for the iPad probably getting a 3G model and already an ATT customer so I don’t really care about what I am about to suggest …

It occured to me in one of the many conversations about the iPad today that while the device is being sold and marketed as unlocked, it really doesn’t even matter.  With the new microSIM format you need to find a carrier that also offers this new sim card or you can’t use it.  The illusion of choice, end of story.

AT&T can afford to offer a very competitive rate on the data because there’s no other option.  It’s actually pretty brilliant marketing for both Apple and their pending carrier partners.

3 comments for “When unlocked really means locked

  1. Christian
    1/29/2010 at 12:55 pm

    I'm pretty sure T-Mobile offers MicroSIM as well. It's still not at the quality level of Verizon in NYC, but at least it's a second choice.

  2. 1/29/2010 at 12:57 pm

    Verizon is not an option either … and TMO is an EDGE only play here as
    their 3G bands are not included. I can't find anything on TMO's microsim
    offering other than the rumor that they announced support in early Jan.

  3. Christian
    1/29/2010 at 2:39 pm

    I agree that “global phones” with hardware for both GSM and CDMA need to become the standard, despite the extra costs and hardware that would be needed. Hopefully, when AT&T's exclusivity ends this year, we'll see such a move.

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