Gizmodo has an excellent piece covering the challenges of cord cutting for mainstream consumers based on a research project conducted by Hill Holiday over the holidays.
The biggest takeaway for me is just how much we techies take for granted about how TV works. Sure there’s a bunch of crap on most of the time, but the relative mindless companionship TV offers offsets this quite nicely. I don’t mean that in a negative way either. People are accustomed to tuning in to tune out.